Localboss is now Cinquo – LOCALBOSS BLOG

New brand, same essence. Everything stays the same (or better).

After much hard work and reflection, we want to share some important news: Localboss is evolving and is now Cinquo.

This change in name and identity isn’t a “starting over” point, but a step forward. The app you already know, use, and trust remains the same—with the same features, the same team behind it, and the same lifelong goal: helping you take control of your online reputation and Google reviews.

What is changing?

The name and visual identity.
A clearer, more solid brand prepared for global growth.
A broader and more comprehensive vision at what managing a business’s reputation means today. A system of living reputation also focused on groups, chains, and multi-location businesses.

What is NOT changing?

Your data, reviews, and account.
Your subscription and access.
Our commitment to you and your business. We are the same people as always and, if possible, with even more drive than before.

In short, everything continues to work exactly the same; it’s just now under a brand that better represents us and our 1,000+ clients who manage over 3,000 business profiles.

The new vision of Cinquo

Cinquo was born with a clear idea.

“Cinquo is excellence”

“A business’s best version is reflected in its five stars. We wanted to capture this essence in the shortest word possible”

With this new name, the company seeks to reflect the pursuit of perfection, bringing order, clarity, and control to an increasingly noisy world of opinions, reviews, and digital reputation. We want businesses to do more than just react to reviews; we want them to understand them, manage them, and turn them into a real competitive advantage. Cinquo remains an operational tool with real impact, not just a reporting tool.

Cinquo combines human teams, intelligent agents, technology, and data to turn every Google review into an opportunity for improvement, learning, or celebration. It transforms reviews into a chance to take your customer experience where you’ve always dreamed. Managing your brand’s reputation is teamwork, and Cinquo is built to adapt to your business, your group, or your agency.

“We already have Cintia, the first agent that understands how to respond to reviews exactly like the brand would. Soon, we will launch new agents to detect removable reviews and identify patterns in comments, helping teams focus on making decisions rather than just sending reports,” says Jordi (CTO and co-founder), who is leading Cinquo’s agentic transformation.