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The Social Influence Bias: Dependence on the Opinions of Others

In today’s world, our decisions are more influenced by others’ opinions than ever before. Whether it’s choosing a restaurant, buying a product, or deciding what movie to watch, we tend to follow others’ recommendations and experiences. This phenomenon, known as the social influence bias, is a powerful tool that can greatly benefit your business. Let’s […]

The Perfection Bias: why do we distrust perfect reviews?

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Have you ever searched for a business and found a list of only 5-star reviews? Your instinctive reaction might be distrust. This phenomenon is known as the perfection bias, and it’s more common than you might think. Let’s explore why this happens and how this cognitive bias can affect your business. What is the Perfection […]

Competition between Employees: Good or Bad?

Lately, many businesses have been pushing hard to get Google Reviews, to the extent of evaluating employees based on the reviews they collect. But is fostering competition among employees for better reviews truly beneficial? At Localboss, we believe there’s a more effective and healthier way to motivate employees to ask satisfied customers for reviews without […]

Why we DON’T automate all responses to reviews at Localboss?

Lately, we’ve been getting this question a lot, and we want you to know why we don’t automate responses to all reviews. At Localboss, our mission is to help you manage your business’s Google reviews. While we use artificial intelligence (AI) to facilitate many tasks, as we discussed in a previous article, our philosophy is […]

5 Reasons to Include Google Reviews on Your Company’s Website

Google Reviews has become an essential tool for small businesses. In highly competitive industries, it’s hard to stand out and create a unique value proposition, so many customers turn to the opinions of others for information. Including these reviews on your company’s website not only enhances your online reputation but can also attract more customers […]

ChatGPT-4o: How to Implement It in Your Business to Improve Your Reviews

OpenAI, the American company that revolutionized the world in 2022, has done it again. The launch of ChatGPT-4o in May 2024 has once again put artificial intelligence (AI) in the spotlight, and not just because of the controversies surrounding the use of Scarlett Johansson’s voice as a voice assistant, reminiscent of the movie Her. ChatGPT-4o […]

Boost Your Restaurant’s Google Reviews with These 5 Effective Strategies

Customers often rely on these reviews to decide where to eat, so having a solid online presence can make or break your restaurant’s success. In this blog post, we’ll explore five effective strategies to increase your restaurant’s Google reviews without breaking a sweat.

Top 5 Complaints from Local Business Owners About Google Reviews

Since launching LOCALBOSS, I’ve been in touch with local business owners daily, and it’s astonishing how many of them have entirely given up on reviews. What once brought them joy has turned into a hassle, a source of frustration, and a significant pain point.

And it’s totally understandable.

These are my TOP 5 complaints from local business owners regarding Google reviews (AI would need to make countless calls to gather these insights)

LOCALBOSS Goes Freemium

Millions of Local Businesses owners can access Review Management for the first time

How to ask your customers for a review and don’t feel awkward about it

Let’s be honest, asking for reviews can feel awkward, especially if you’re shy or worried about pressing your customers. Let’s see how to achieve it so you can boost your ratings and don’t feel bad about it.

How AI and chatGPT will transform small local businesses

AI is here, and it will transform everything as coal, elecricity, computing and internet did before. In the wake of this new 5th revolution that is only starting, learn what is ChatGPT, see in action and learn how it can help your Small Local Business.

Buying fake positive Reviews is a very bad idea for your local business: 5 reasons to prove it

Are you considering buying fake online reviews to improve the online reputation of your business? Avoid doing this, as it can damage your business in the following ways.

3 ways to directly link users to review your business in Google maps

This week Google Updated its Guidelines to specifically prohibit giving incentives to customers who left a bad review to change it. The thing is that you should not be doing these dodgy techniques. Negative reviews will happen, because no matter how well you run your business, everyone has a different perception and what is heaven […]

How to change my business to “Service Area” in Google Maps

If your business doesn’t have a permanent location with the classic signage, and you don’t receive customer visits in your location (i.e. a Plumber, locksmith or a wedding planner), you can still appear in Google Maps, but as “Service Area” Business. Service Area businesses are those who don’t share their business location address, but Google […]

How to delete my business from Google Maps

Closing a business is painful. But it can be even more painful to have it removed from Google Maps. As a rare exception to the transparency and reliability offered by Google in its products, this is a highly confusing process filled with traps that will make our goal even harder. Two things you must know […]

Beware of 1 Star Review scams and the fight against fake reviews

The latest quick-hack trend is to attack businesses with 1 star fake reviews asking for amazon gift cards in exchange.

How to track Google Reviews, and why every local business should track them

Tracking your reviews is critical to determining whether your business is facing some threats (lose the current rating) or to benefit from opportunities (increase your rating faster!).

It also helps you understand your baseline and quickly identify when your rating is drifting (and why).

Tracking your reviews also will naturally help you set targets, and you will intuitively push to reach them.

What happened to the Google My Business APP and what to do about it

Google has been warning us for a long time that they were shutting down the Google My Business app in July 2022: